We are seeking an experienced Email Marketing Specialist with 4-6 years of expertise in mass email campaigns and proficiency in Salesforce. The ideal candidate will excel in B2B email marketing and leveraging modern tools to drive qualified leads for sales.
Responsibilities:
- Email Campaigns: Plan, execute, and optimize cold email campaigns to drive lead generation.
- Lead Generation: Generate and qualify B2B leads using platforms like Lead411, RocketReach, ZoomInfo, Lusha, Apollo, and Salesforce.
- CRM Management: Utilize Salesforce and related CRMs to manage and analyze lead pipelines effectively.
- Sales Collaboration: Collaborate with sales teams to transition qualified leads for further engagement.
- LinkedIn Sales Navigation: Leverage LinkedIn Sales Navigator to identify and connect with potential leads.
- Market Research: Stay updated on industry trends and identify new opportunities for email marketing strategies.
- Reporting and Analysis: Monitor email campaign metrics, analyze data, and provide actionable insights for continuous improvement.
Requirements:
- Education: Bachelor's/Master's degree in Computer Science, Business Administration, Marketing, or related fields.
- Experience: 4-6 years of experience in email marketing, lead generation, and CRM tools, with proficiency in Salesforce.
- Technical Skills: Strong understanding of software development paradigms and related terminologies.
- Tools Proficiency: Experience with tools like Lead411, RocketReach, ZoomInfo, Lusha, Apollo, and marketing software.
- Communication: Excellent written and verbal communication skills in English.
- Analytical Mindset: Ability to analyze data, derive insights, and optimize campaigns effectively.
- Organizational Skills: Strong organizational skills to manage multiple campaigns and deadlines.
What We Offer:
- Paid Leaves
- Gratuity
- Lunch
- Remote-Friendly Environment
- Fuel Allowance
If you’re a dynamic professional with a proven track record in email marketing and lead generation, we’d love to have you on our team.
